Close CRM Integration
Your Reps Still Hand‑Type Webinar Leads. The Warm Ones Go Cold.
You keep Close. You keep your webinar host. AEvent runs the hand-off in between: every registrant pushed into Close the moment they register, matched by email so you never get a duplicate, with Notes and Tasks that fire based on who attended, watched, or clicked. One direction only, AEvent into Close. One API key to connect it.
Everything AEvent Pushes Into Close
In Close Before the Tab Closes
The second they register, a hot Lead lands in Close with the status you set, so your rep dials while intent is still hot.
Know Who's Ready to Buy Before You Call
Watched past the pitch, left early, or never showed — each writes its own signal on the Lead, so reps call the hot ones first.
Pipeline That Fills Itself
Every high-ticket registrant opens as a Close Opportunity with deal value, stage, and a behavior note, before you go live.
Build Once, Feed Close Forever
Live, evergreen, recurring, or a five-day challenge run on the same rules, so every event you run feeds Close without rewiring setup.
Every Lead Opens Pre-Qualified
Source, segment, and their own qualifying answers land in the Close fields your reps already read, so no one digs.
Close Is the Only Screen Reps Open
Every webinar signal flows one direction into Close, so your team lives in one system with no second dashboard and nothing to export.
Real Businesses. Real Funnels. Real Results.
From startups to scaling teams, see how AEvent helps marketers turn their platforms into behavior-driven event machines.
Frequently Asked Questions.
Does this sync data back from Close into AEvent?
No. The integration runs one way: AEvent into Close. Registration and webinar behavior push into Close as Leads, Notes, Tasks, and Opportunities. Nothing flows back from Close into AEvent, so Close stays your system of record and AEvent stays the source of webinar activity.
Will it create duplicate leads if someone registers for more than one webinar?
No. AEvent matches on email address. If a Lead with that email already exists in Close, AEvent updates it instead of creating a new one. Same person, same Lead, every time.
How does AEvent connect to my Close account?
With an API key. You copy your key from Close's Developer settings and paste it into AEvent once, and that authorizes the push. There is no separate app for your team to install.
What exactly gets created in Close when someone registers?
AEvent creates a Lead, adds the person as a Contact on that Lead, and assigns the Lead Status you pick. From there it can also open an Opportunity, add a Task, and map your registration fields into Close custom fields, all at the moment of registration.
Can different actions fire for different attendees?
Yes. Close actions live on your AEvent timeline and are gated by audience, so they only fire for the people who match. You can post a Note or create a Task for one segment and leave another untouched, based on how each person actually engaged.
Do I have to leave my webinar host or my CRM to use this?
No. AEvent wraps the webinar host you already run, Zoom, GoTo, YouTube Live, or AStream, and pushes into the Close account you already use. You add the layer between them. You do not replace either one.
What does the Close integration cost?
The integration is part of AEvent. Pricing is by plan, so check the current plans at aevent.com/pricing and confirm which tier includes the integrations you need before you start.
What happens to a custom field that does not exist in Close yet?
The Close custom field has to exist before you map it. Map a field Close does not have and the value is silently dropped, with no error. Create the field in Close first, then map it, and it fills at both the Lead and Contact level.
Want the full sales-team playbook? Read Close CRM Webinar Integration: The Behavior-Based Sync Playbook for Sales Teams →
Stop Being the Glue
Between Your Webinar
and Your CRM.
Between Your Webinar
and Your CRM.
Every registrant in Close automatically, set to the Lead Status you choose, matched on email so it never leaves a duplicate. One direction only, AEvent into Close. Setup is one API key from your Close settings. No app to install.
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