AEvent vs. GoToWebinar
GoTo Delivers the Webinar. AEvent Delivers the Funnel.
GoToWebinar is built to go live. Reliable? Absolutely.
But everything around the webinar — registration, automation, segmentation, follow-up — is on you.
There’s no Like-Live. No funnel logic. No replay system that actually converts. If you’re running GoToWebinar without AEvent, you’re leaving most of your funnel on the table.
AEvent doesn't replace GoTo.
It turns it into a full-stack marketing engine — without forcing you to switch platforms.
Why GoToWebinar Alone Isn’t Enough
It’s stable. It’s solid. But it stops at the broadcast.
GoToWebinar has earned its place in the webinar world.
It’s great for showing up live, screen sharing, and keeping things
reliable — especially for corporate or enterprise teams.
But for marketers? Coaches? Sellers? Launchers?
That’s where the cracks show.
With GoTo alone:
You’re stuck with default registration flows — no funnel-level flexibility
You manually build every reminder sequence — or bolt on extra tools
There’s no Like-Live option unless you jerry-rig it with Zoom
There’s no native replay automation, tagging, or segmentation
There’s zero connection to your ESP, CRM, or ad logic without duct tape
It wasn’t built to nurture, convert, or automate.
It was built to host.
AEvent steps in and does the rest — wrapping around GoTo with funnel-aware automation, follow-up, segmentation, replays, and
real ROI workflows.
GoTo runs the event.
AEvent turns it into a system.
What AEvent Adds to GoToWebinar
GoTo handles the stream. AEvent handles the system.
| Area | GoToWebinar Alone | GoToWebinar + Event |
|---|---|---|
| Webinar Formats | Live only | Live, Like-Live, Evergreen, Hybrid |
| Registration | GoTo-branded forms only | Fully custom pages, embedded forms, JS logic, countdowns |
| Reminders & Follow-Up | Manual or via ESP/Zapier | Automated SMS, email, voicemail — behavior-triggered and timezone-synced |
| Replay Delivery | Link to video or MP4 download | Like-Live replays with timed chat, CTAs, and segmented follow-up |
| Funnel Integration | No native funnel control | Native CRM/ESP sync with trigger logic, segmentation, and real-time automation |
| CTAs & Engagement | Basic in-session interaction | Pre-scheduled CTAs, Slack-powered chat, toggle chat visibility at key moments |
| Segmentation | Attendance-only reports | View duration, replay interaction, CTA clicked, offer ignored — all tracked + triggered |
| Automation Builder | None | Visual Timeline Builder for full funnel automation across email, SMS, CRM, ads |
| Analytics & Attribution | CSV reports | Live insights, replay drop-offs, behavior segments, CRM attribution |
| Support | GoTo general support | 24/5 live human support, <5min response, onboarding team for setup |
| Like-Live Capability | None natively | Zoom or GoTo-powered Like-Live with full automation and CTA/chat control |
Webinar Formats
GoToWebinar Alone
Live only
GoToWebinar + Event
Live, Like-Live, Evergreen, Hybrid
Registration
GoToWebinar Alone
GoTo-branded forms only
GoToWebinar + Event
Fully custom pages, embedded forms, JS logic, countdowns
Reminders & Follow-Up
GoToWebinar Alone
Manual or via ESP/Zapier
GoToWebinar + Event
Automated SMS, email, voicemail — behavior-triggered and timezone-synced
Replay Delivery
GoToWebinar Alone
Link to video or MP4 download
GoToWebinar + Event
Like-Live replays with timed chat, CTAs, and segmented follow-up
Funnel Integration
GoToWebinar Alone
No native funnel control
GoToWebinar + Event
Native CRM/ESP sync with trigger logic, segmentation, and real-time automation
CTAs & Engagement
GoToWebinar Alone
Basic in-session interaction
GoToWebinar + Event
Pre-scheduled CTAs, Slack-powered chat, toggle chat visibility at key moments
Segmentation
GoToWebinar Alone
Attendance-only reports
GoToWebinar + Event
View duration, replay interaction, CTA clicked, offer ignored — all tracked + triggered
Automation Builder
GoToWebinar Alone
None
GoToWebinar + Event
Visual Timeline Builder for full funnel automation across email, SMS, CRM, ads
Analytics & Attribution
GoToWebinar Alone
CSV reports
GoToWebinar + Event
Live insights, replay drop-offs, behavior segments, CRM attribution
Support
GoToWebinar Alone
GoTo general support
GoToWebinar + Event
24/5 live human support, <5min response, onboarding team for setup
Like-Live Capability
GoToWebinar Alone
None natively
GoToWebinar + Event
Zoom or GoTo-powered Like-Live with full automation and CTA/chat control
GoToWebinar shows your slides. AEvent makes sure they convert.
AEvent:
Streamlined and Strategy-Ready
AEvent makes webinar delivery fast, flexible, and fully aligned to your funnel. Whether you’re running a live event, a like-live replay, or a fully automated sequence, AEvent handles it all — without the technical overhead.
For live webinars, AEvent integrates natively with Zoom and GoToWebinar, so you get the reliability of the world’s best platforms with full control over branding, reminders, segmentation, and follow-up. You can run hybrid events with live intros, pre-recorded content, and live Q&A — no patchwork needed. Like-Live via Zoom: Deliver pre-recorded webinars with live Q&A and host-triggered polls, chat, and CTAs — all run inside Zoom with AEvent orchestrating the flow. For fully automated funnels, AStream offers pure evergreen delivery — perfect for just-in-time webinars, replay pages, and always-on acquisition.
The entire setup can be done in minutes — not hours — with intuitive workflows that adapt to the format you choose.
Key Features:
AEvent doesn’t just support every webinar format — it makes them easier to run, faster to launch, and better integrated into your marketing funnel.
BigMarker
BigMarker: Robust but Cumbersome
BigMarker supports live webinars for up to 50,000 attendees, on-demand sessions for flexible access, and evergreen webinars for recurring delivery. Its “Studio” module adds TV-style overlays and transitions — ideal for high-production events. Automation includes scheduled reminders, timed polls, and pre-recorded content, but the setup process is notoriously complex. Building out an event often requires multiple configuration steps, technical workarounds, and deep familiarity with the platform. Users frequently report lag or sync issues during large live sessions, which can disrupt the experience.
Key Features:
AEvent doesn’t just support every webinar format — it makes them easier to run, faster to launch, and better integrated into your marketing funnel.
AEvent:
Built to Work with Your Funnel
AEvent doesn’t force you into fixed templates or proprietary page builders. Instead, it integrates directly with your existing funnel — whether you're using ClickFunnels, GoHighLevel, WordPress, or anything else. You host your own landing, confirmation, and replay pages. AEvent gives you fully customizable form code and dynamic page elements (like time zone-aware countdowns and start dates) that update automatically based on your event. This means your pages look exactly how you want — and never go out of sync.
On the backend, AEvent powers full-funnel automation. You can tag users, trigger actions in your ESP or CRM, send emails and SMS (via ActiveCampaign, Twilio, etc.), and dynamically segment attendees based on behavior — all without bolting on extra tools. You’re not locked into a rigid email editor or limited sequence builder — you design the flow, AEvent handles the orchestration.
Key Features:
AEvent doesn’t just support your marketing stack — it integrates with it deeply. You control the front-end experience and the back-end sequencing, all without sacrificing design, branding, or flexibility.
BigMarker
Effective but Restrictive
BigMarker offers a basic suite of webinar marketing tools — customizable landing pages, embeddable registration forms, and one-click social sharing. It provides around 15 templates for registration pages, but users often cite limited design flexibility and outdated styling. Features like custom domains, advanced form logic, and drip campaigns are reserved for higher-tier plans. While it covers the basics like automated reminder emails and calendar integrations, marketers looking to control branding or execute complex sequences often hit friction or need outside tools.
Key Features:
AEvent doesn’t just support every webinar format — it makes them easier to run, faster to launch, and better integrated into your marketing funnel.
AEvent:
Orchestrated Engagement That Works — Even When You’re Not Live
AEvent was built to create strategic, scalable engagement — not gimmicks. Whether your event is live, Like-Live, or fully automated, AEvent gives you tools that keep attendees interacting, asking, and converting — even if your team isn’t on camera.
- For live and simulive Zoom webinars, AEvent can send automated chat messages and lower-third CTAs during key moments — including timed nudges, offer drops, and reminders.
- Full Zoom ↔ Slack integration, so questions asked during Zoom webinars route to your Slack workspace and can be answered directly from there….
- During AStream (evergreen) delivery, AEvent enables chat simulations, clickable overlays, timeline-synced CTAs, and optional Slack-powered real-time support — meaning you can answer audience questions from Slack without logging into the webinar room.
This isn’t about flooding the screen with widgets. AEvent makes engagement flexible, branded, and measurable — without requiring your team to be online for every session.
Key Features:
AEvent doesn’t just support your marketing stack — it integrates with it deeply. You control the front-end experience and the back-end sequencing, all without sacrificing design, branding, or flexibility.
BigMarker
Functional but Basic
BigMarker offers a basic suite of webinar marketing tools — customizable landing pages, embeddable registration forms, and one-click social sharing. It provides around 15 templates for registration pages, but users often cite limited design flexibility and outdated styling. Features like custom domains, advanced form logic, and drip campaigns are reserved for higher-tier plans. While it covers the basics like automated reminder emails and calendar integrations, marketers looking to control branding or execute complex sequences often hit friction or need outside tools.
Key Features:
AEvent doesn’t just support every webinar format — it makes them easier to run, faster to launch, and better integrated into your marketing funnel.
AEvent was built to create strategic, scalable engagement — not gimmicks. Whether your event is live, Like-Live, or fully automated, AEvent gives you tools that keep attendees interacting, asking, and converting — even if your team isn’t on camera.
- For live and simulive Zoom webinars, AEvent can send automated chat messages and lower-third CTAs during key moments — including timed nudges, offer drops, and reminders.
- Full Zoom ↔ Slack integration, so questions asked during Zoom webinars route to your Slack workspace and can be answered directly from there….
- During AStream (evergreen) delivery, AEvent enables chat simulations, clickable overlays, timeline-synced CTAs, and optional Slack-powered real-time support — meaning you can answer audience questions from Slack without logging into the webinar room.
This isn’t about flooding the screen with widgets. AEvent makes engagement flexible, branded, and measurable — without requiring your team to be online for every session.
Feature Comparison:
GoToWebinar vs. GoToWebinar + AEvent
| Feature | GoToWebinar (Standalone) | GoToWebinar + AEvent |
|---|---|---|
| Webinar Formats | Live only | Live, Like-Live, Evergreen, Hybrid |
| Registration Pages | Default GoTo forms only | Fully custom funnel pages with embedded forms, countdowns, personalization |
| Reminder System | Manual emails or basic GoTo settings | Email, SMS, voicemail — fully automated and time-zone synced |
| Replay Delivery | Link to static MP4 | Like-Live replay with timed chat, CTAs, segmentation, and dynamic follow-up |
| CTA Control | Manual link drops only | Timeline-triggered CTAs, dynamic banner toggles |
| Segmentation | Basic attendance report | Segment by watch time, drop-off, CTA interaction, replay behavior |
| CRM / ESP Integration | CSV export or Zapier workaround | Native integrations: ActiveCampaign, HubSpot, GoHighLevel, Sendlane, and more |
| Automation System | None | Visual timeline builder — full control of triggers, tags, messages, sequences |
| Behavioral Targeting | None | Trigger retargeting, nurture, or CRM tags based on real attendee behavior |
| Analytics & Attribution | Static reports | Live metrics, replay interaction maps, CRM attribution |
| Support | Standard support, slower on launch days | Live 24/5 human support, under 5-minute response times, onboarding included |
| Like-Live Support | Not supported | Fully supported inside GoTo or Zoom, powered by AEvent |
Webinar Formats
GoToWebinar (Standalone)
Live only
GoToWebinar + AEvent
Live, Like-Live, Evergreen, Hybrid
Registration Pages
GoToWebinar (Standalone)
Default GoTo forms only
GoToWebinar + AEvent
Fully custom funnel pages with embedded forms, countdowns, personalization
Reminder System
GoToWebinar (Standalone)
Manual emails or basic GoTo settings
GoToWebinar + AEvent
Email, SMS, voicemail — fully automated and time-zone synced
Replay Delivery
GoToWebinar (Standalone)
Link to static MP4
GoToWebinar + AEvent
Like-Live replay with timed chat, CTAs, segmentation, and dynamic follow-up
CTA Control
GoToWebinar (Standalone)
Manual link drops only
GoToWebinar (Standalone)
Timeline-triggered CTAs, dynamic banner toggles
Segmentation
GoToWebinar (Standalone)
Basic attendance report
GoToWebinar + AEvent
Segment by watch time, drop-off, CTA interaction, replay behavior
CRM / ESP Integration
GoToWebinar (Standalone)
CSV export or Zapier workaround
GoToWebinar + AEvent
Native integrations: ActiveCampaign, HubSpot, GoHighLevel, Sendlane, and more
Automation System
GoToWebinar (Standalone)
None
GoToWebinar + AEvent
Visual timeline builder — full control of triggers, tags, messages, sequences
Behavioral Targeting
GoToWebinar (Standalone)
None
GoToWebinar + AEvent
Visual timeline builder — full control of triggers, tags, messages, sequences
Analytics & Attribution
GoToWebinar (Standalone)
Static reports
GoToWebinar + AEvent
Live metrics, replay interaction maps, CRM attribution
Support
GoToWebinar (Standalone)
Standard support, slower on launch days
GoToWebinar + AEvent
Live 24/5 human support, under 5-minute response times, onboarding included
Like-Live Support
GoToWebinar (Standalone)
Not supported
GoToWebinar + AEvent
Fully supported inside GoTo or Zoom, powered by AEvent
You can keep using GoToWebinar to run a live event.
Or you can use it to run a machine.
Because here’s the truth:
- That static MP4 replay? They’re not watching.
- That link you dropped in chat? They forgot it.
- That CSV export? Still sitting on your desktop.
- That sale you missed? It didn’t follow up on itself.
AEvent fixes all of it — without forcing you to switch platforms.
It doesn’t replace GoTo.
It transforms it.
Why AEvent Wins (Even If You Love GoToWebinar)
GoToWebinar is trusted. Stable. Familiar.
It’s a great platform to host a live webinar. And that’s exactly the problem.
It only hosts.
It doesn’t segment, trigger, follow up, personalize, or orchestrate.
That’s not a knock — it just wasn’t built for marketers.
AEvent was.
With AEvent + GoToWebinar, you get:
Flexible webinar delivery — Live, Like-Live, or Hybrid
Full control of your funnel — registration, replays, timing, and automation
Native integration with your CRM, ESP, ad stack, and SMS tools
Automated follow-up that responds to behavior — not guesses
Real support — with humans, not hold music
If you’ve ever found yourself exporting spreadsheets, pasting Zoom links, guessing who saw
the offer, or rebuilding a replay page from scratch...
You already know why GoTo alone isn’t enough.
You don’t need another webinar app.
You need the engine that makes it convert.
That’s AEvent.
Ready to Turn GoTo Into a
Marketing Machine?
Keep GoTo. Just give it superpowers.
With AEvent, your GoToWebinar events don’t just run — they convert. Live, Like-Live, Evergreen — fully automated, fully segmented, and fully connected to your funnel stack.
No slides. No fluff. Just real strategy
Transparent, usage-based, nothing gated
We Were Running GoToWebinar. Then We
Actually Started Closing Sales.
These users didn’t switch platforms. They powered theirs with AEvent — and finally got results.
Our attendance rate has gone up 50%...
We've seen attendance rates reach as high as 85% which is practically unheard of! We've used this in one multi-million launch and many other smaller promotions as well.It's a fantastic system and I highly recommend it.
Mark Ling
CEO - Affiliorama
8 tools replaced by ONE...
Before AEvent we had to kludge together 8 different tools. It felt impossible to manage, so I gave up on Webinars until I discovered AEvent. It's amazing to have my webinar funnels automated and centralized in one App.
Zach Johnson
CEO - FunnelDash
Millions in extra revenue!
25% show rate with 10k attendees...
CONFESSION: I ignored Winter & AEvent For 3 Years.
Robby Blanchard one day nonchalantly messages me that he got a 25% show rate on 10,000+ registrants who had registered for 2+ WEEKS.
Needless to say - I called Winter immediately and the results have been ABSOLUTELY incredible - We saw instant results & have cancelled all other Apps.
Anik Singal
CEO - Lurn
50% Attendance Increase...
Twice a week, I use AEvent to run affiliate promotions to my partner’s offer.
Previously, I had just been using only GoToWebinar and some really basic email marketing.
2x Sales Conversions...
Literally the first month we started using AEvent, we doubled our ad spend. That was back in June 2022, and we’ve since doubled it again.
Before using AEvent we had a lead to conversion rate of 1.44%. As soon as we started using AEvent, it increased to 2.38%.
The unit economics of our whole business has changed. Now we’re able to spend more to acquire a lead because now they’re twice as likely to become a customer.
L-A. King
CEO - D.J.
Trusted by professionals worldwide
|
View Testimonials
Attendance rates as high as 85%...
We've seen attendance rates reach as high as 85% which is practically unheard of! We've used this in one multi-million launch and many other smaller promotions as well.It's a fantastic system and I highly recommend it.
Mark Ling
CEO - Affiliorama
8 tools replaced by ONE...
Before AEvent we had to kludge together 8 different tools. It felt impossible to manage, so I gave up on Webinars until I discovered AEvent. It's amazing to have my webinar funnels automated and centralized in one App.
Zach Johnson
CEO - FunnelDash
25% show rate with 10k attendees...
CONFESSION: I ignored Winter & AEvent For 3 Years.
Robby Blanchard one day nonchalantly messages me that he got a 25% show rate on 10,000+ registrants who had registered for 2+ WEEKS.
Needless to say - I called Winter immediately and the results have been ABSOLUTELY incredible - We saw instant results & have cancelled all other Apps.
Anik Singal
CEO - Lurn
50% Attendance Increase...
Twice a week, I use AEvent to run affiliate promotions to my partner’s offer. Previously, I had just been using only GoToWebinar and some really basic email marketing.
Attendance rates as high as 85%...
We've seen attendance rates reach as high as 85% which is practically unheard of! We've used this in one multi-million launch and many other smaller promotions as well.It's a fantastic system and I highly recommend it.
8 tools replaced by ONE...
Before AEvent we had to kludge together 8 different tools. It felt impossible to manage, so I gave up on Webinars until I discovered AEvent. It's amazing to have my webinar funnels automated and centralized in one App.
Millions in extra revenue!
AEvent has generated millions in extra revenue for us. The ability to have real omni-channel communication and automation skyrocketed our attendance rate and huge difference in our results while making everything easier.
