Handling a large audience in a webinar can be tough. You want to make sure the event goes smoothly for everyone.
A smart solution is to automate your webinars.
Automated webinars are a great way to reach more people without the need to manage the event live.
ClickFunnels has become one of the most popular platforms for creating automated webinar funnels. It allows you to easily set up registration and offer pages for your online event.
In this article, you’ll learn how to set up ClickFunnels automated webinars. You’ll also get tips on how to use AEvent to further automate your ClickFunnels webinars and increase audience engagement.
3 Steps to Set Up A ClickFunnels Automated Webinar
ClickFunnels is a powerful online tool that simplifies creating sales funnels, including those for automated webinars.
You can run an automated webinar while automatically driving more customers to your offers and sales page.
To set up an automated webinar on ClickFunnels, follow these 3 steps:
Step 1: Build an AutoWebinar Funnel
First, use ClickFunnels’ “build a funnel” feature. This will provide you with three options:
- Collect Emails
- Sell Your Product
- Host a Webinar
In this case, we will be selecting the “Host a Webinar” option and choosing between a “Live Webinar” or a “Webinar Replay.”
At this step, you have to know which option is more suitable for your needs.
Why?
The Live Webinar feature is mainly used to schedule your event after generating leads.
This is for users who are mainly focused on presenting their content in real time. A live webinar provides networking opportunities for both the user and participants.
Viewers can communicate through polls, Q&A, live discussions, and more.
This engagement with your viewers is also an intimate way of convincing them to opt-in to you and your brand’s services.
However, the conversion rate of live webinars depends on how well you can market your event to your target audience.
Without sufficient promotional campaigns, people may end up unaware or disinterested in your webinar.
Meanwhile, the Webinar Replay is dedicated to showcasing a replay of your webinar for evergreen lead generation.
This feature provides an avenue for your audience to watch your webinar regardless of the time and location.
You can continuously generate leads and get opt-ins for as long as the webinar replay is functioning.
Like any other video, it also offers playback functions for those who cannot keep up with the information.
Sadly, one disadvantage of a webinar replay is the lack of interaction between the host and the viewer.
It relies on a pre-recorded video of the webinar which may not engage and maintain the interest of the audience.
Step 2: Customize Funnel Page Templates
It’s always important to have a strong and positive first impression on your webinar participants.
Audience engagement begins with their contact with your landing page. You convey professionalism and credibility by aligning the design to your brand’s identity.
With this in mind, ClickFunnels provides customization to your funnel pages.
The platform lets you customize webinar sign-up and confirmation pages to suit your preferences. You only have to choose from the templates that best reflect your brand.
After choosing a template, you have to note the schedule for your webinar and important details about the event.
Tailor your pages to your specific audience and communicate event details. This optimizes conversion rates in registration and enhances the relevance of your webinar.
AEvent can help you speed up the process by integrating with funnel builders like ClickFunnels.
Step 3: Set Up Your Webinar Broadcast and Replay Room
By setting up your broadcast room, you create an environment for your recorded video and present it to your audience as if it were a live broadcast.
You can embed your content on the landing page by choosing a video hosting platform. Then, leverage their capacity to maximize your webinar’s impact.
This creates a dynamic and engaging experience for your viewers. In turn, it improves your audience participation and retention.
You can select platforms like YouTube or Vimeo, which offer playback controls and easy sharing options. You can even include limited-time offers and upsells, generating more leads.
Next, we have the webinar replay room. Like the broadcast room, you embed your content from your selected video hosting platform.
This feature serves as an alternative for those who missed the initial webinar. It works by sending a link to direct them to your webinar and viewing it at their convenience.
Both rooms’ landing pages can have separate template designs based on your needs.
With that, you can now host your ClickFunnels automated webinar.
How AEvent Integrates with Your ClickFunnels Automated Webinar
Integrating AEvent with your ClickFunnels automated webinar can increase the effectiveness of your marketing efforts.
AEvent’s advanced features provide a framework for engaging with your audience, personalizing their experience, and tracking conversion rates.
Below, we discuss how each key feature of AEvent can improve your ClickFunnels automated webinars.
Pre-Webinar Notifications and Reminders
AEvent’s capability to send SMS, MMS, and automated webinar email reminders can fast-track your ClickFunnels automated webinar funnel.
By integrating these messaging features, you can send out timely pre-webinar notification sequences straight to your registrants’ mobile devices.
You can set timers for each message in your sequence so they’ll go out 1 day, 4 hours, or 10 minutes before your webinar starts.
This direct line of communication ensures that your webinar stays top-of-mind for potential attendees.
The immediacy and personal touch of AEvent’s automated reminders reduce no-show rates and foster a more engaged audience even before the webinar starts.
ActiveCampaign Automation
With AEvent’s integration with ActiveCampaign, you can automate a series of targeted email campaigns that guide your registrants through the webinar funnel.
From initial registration confirmation emails to educational content that builds anticipation for the event, ActiveCampaign automation allows for personalized communication.
Your audience receives tailored content based on their interests and behaviors. This level of customization enhances the attendee experience.
It ensures that attendees receive relevant information that maximizes their engagement and primes them for the offers presented during the webinar.
Personalized Join Links
You can generate personalized join links for your ClickFunnels webinar attendees.
This AEvent integration feature simplifies joining the webinar by eliminating the need to search for a generic link in their inbox. It also enables precise tracking of attendee behavior.
AEvent’s personalized join links evolve based on user engagement.
If the user clicks the join link during the live webinar, it will direct them to your broadcast page. If they click after 45 minutes, it goes to the replay page.
Integrating personalized join links into your ClickFunnels webinar funnel allows you to monitor which registrants actually attended the webinar, how long they stayed, and their engagement level throughout the event.
Post-Webinar Audience Segmentation
The true power of a webinar funnel often lies in the follow-up. In fact, the first follow-up email can boost the reply rate by up to 49%,
AEvent’s segmentation capabilities allow you to categorize attendees based on their actions during and after the webinar.
Whether someone attended but left early, stayed for the entire presentation, or missed the webinar altogether, you can segment these audiences and tailor your post-webinar communications.
For ClickFunnels users, this means creating more targeted follow-up funnels that address the specific concerns or interests of each segment.
Conversion Tracking
Webinars have a 67.05% higher conversion rate than other marketing formats. But it’s equally important to understand how these conversions work so you can optimize your strategy.
AEvent enhances your ability to track conversions from your webinars with detailed analytics and reporting.
AEvent’s conversion tracking features give you insights into how effectively your webinar is driving attendees to take the desired actions, such as making a purchase or signing up for a trial.
This level of detailed analysis helps you understand the return on investment of your webinar efforts and identify areas for optimization.
conversion tracking provides the data you need to make informed decisions and improve your webinar’s performance – whether it’s through tweaking your webinar content, adjusting your follow-up sequences, or refining your audience targeting.
ClickFunnels Webinars Made Easier with AEvent
Integrating your ClickFunnels automated webinar with AEvent allows you to combine powerful webinar automation tools for smoother and more efficient webinar management.
Features such as personalized messaging, audience segmentation, and detailed analytics can drive higher engagement and conversions.
This integration not only streamlines the webinar process but also provides deeper insights into attendee behavior. With AEvent, you can tailor your webinar strategy and follow-ups for maximum impact.
From managing online events, digital marketing campaigns, and training presentations, AEvent transforms your webinar experience.
